This is a series of digital and print collateral supporting the 2023 launch of Life Fitness On Demand+, a technology that gives touch screen console Life Fitness equipment access to over 500 on-demand fitness experiences, interactive terrains, custom branding capabilities, and tools to create customized video content.

I leaned on using black to contrast a myriad of bright colors to harken to the theme of creativity and range customization options provided by LFOD+.

The “Run the World” ad represents the immersive experience provided by Interactive Terrains on the new SE4 console. This experience allows exercisers to run or ride through stunning scenery with adjusting incline and resistance as they move through the terrain.

Shown here are some promotional ads/posters that were used in various media, including: in-facility display, trade shows, print and digital/social media. Also shown are some web banners, sales collateral and a user guide. Props to Life Fitness Senior Copywriter Chris Olson for copy, and Creative Director Dan Murphy for additional copy.

ASCM 2019’s theme “A Better World Through Supply Chain” emphasized supply chain’s ability to drive positive change. Being the first major annual conference after a rebrand and name change from "APICS" to the "Association for Supply Chain Management," it also represented the organization’s development. I leaned heavy on the truest green in our color palette to represent that growth; those development efforts; and the push for more ethical and eco-conscious supply chain practices. Contrasting it with black added to the technological, “looking to the future aspect” of both the brand and the theme. I relied on a lot of typography and hierarchy tricks to make the content heavy small spaces feel clean and easy to process. 

The success of the ASCM 2019 supply chain conference was driven by the campaign strategy of ASCM's ace marketing team in tandem with the strong suite of cohesive print and digital collateral I designed that both familiarized our legacy customers with our new brand, and drew in a whole new corporate eco-conscious minded supply chain professional. Mad props to Marketing Manager Jessica Heraty for copywriting and strategy, Senior Web Developer Justin Laxamana who designed the beautiful conference website (not shown), and Creative Director Stewart Cottman for both guidance and letting me push the design boundaries. 

Three years of annual salary surveys from ASCM/Apics that were released digitally. Translating and representing this data in the most visually obvious, efficient manner presented some challenges. Despite these being very data heavy reports, the way all the information is organized makes them very easily scannable. I tried to maximize negative space and use contrasting colors to keep things clean and easy to process.

The organization went through a rebrand over the span in which these are designed, and you can definitely see the metamorphosis from the old Apics brand to the fully integrated ASCM brand.

Also created, were summary infographics of the reports and supporting social media campaigns.

This brochure was designed to highlight the Chicago metropolitan area commuter rail Metra’s 2021 accomplishments. It debuted at an annual event celebrating Metra’s yearly progress. This was a dream project, because it involved the country’s second largest commuter rail system, and I’ve loved trains/rail road photography since I was a kid. It only seemed fitting that this rely heavily on a grid with an emphasis on photographs to make all the information easy process. To make each individual accomplishment’s relevance and benefits easier to understand, I designed a simple icon set representing four categories of accomplishments.

A series of design collateral I completed while working at the American Board of Medical Specialties. The work includes logo, brochures, program guides. When I came on board, there wasn't really an established look and feel for their brand, so I created one piece by piece to make their brand cohesive and familiar. Everything is very clean, geometric and smart, like medical professionals should be.

As the gold standard leaders in medical board certification and continuing medical education, ABMS produced a lot of reports, white papers, government policy initiatives and program guides that were very text heavy, so I used a lot of negative space and typography tricks to make them easily visually digestible. The specific colors and seemingly abstract shapes were actually chosen quite deliberately. For instance, the circles radiating outwards for the Public Voice Toolkit are representative of sound waves coming out of a bullhorn, I coupled with a very loud yellow for the cover and accents throughout. Or an arrow to represent accuracy, gauges and measures for a report on diagnostic accuracy.

Even more rewarding than all of our collateral feeling very branded, deliberate and cohesive, was the fact that anybody familiar with our organization, could see a piece of our collateral for the first time from across the room, in a sea of things, and know it was from the American Board of Medical Specialties.

A few samples of various branded assets for Hammer Strength and Life Fitness including ads, an ebook on building a weight room and a pitch deck for Aspire, a new line of low cost, high value cardio equipment from Life Fitness. 

The Hammer Strength Building Your Perfect Weight Room e-book, was designed not only to offer advice on doing just that, but to showcase some of the custom branded weight rooms filled with Hammer Strength equipment, custom branded for specific organizations, manufactured in their brand colors, featuring their logos, and name plates. I'm using the brick background and bold text in places to convey rugged strength and durability, but also a lot of black space is to emphasize what is isolated and showcase the actual product in gym photography.

Aspire Cardio was a new line of equipment Life Fitness was rolling out. For this pitch deck I generously used our brand's red contrasted by black to create something loud that kind of felt like a fast heartbeat. The color checkers are kind of like an on/off beat and create cool contrast while showcasing our equipment. An interesting challenge in designing this was we only had a handful of renders, and no product photography of these products yet. So an additional reason for the color overlays and zooming in on specific features was to stretch the renders we had and make it less obvious that I had to re-use the same image in places. The text was kept super light feeling via leading and negative space to make the deck super easy to process.

A series of logos I designed for the American Board of Medical Specialties (ABMS) used to brand their international programs and products. 

The ABMS Portfolio Program logo combines the two "P"s from "Portfolio Program" into something that harkens and infinity symbol ∞, representing the continuing/never ending educational journey for medical practitioners facilitated by the program.  The "infinity symbol PP" in a box was designed to be broken out and used as an icon for the Portfolio Program Mobile App, web favicon, ect. The stacked text that says "Portfolio Program" over ABMS is a tie in to the way the actual mothership ABMS logo is layed out. This was one of those logo projects that was 100+ sketches and tons of refining before getting to the final solution.

Visiting Scholars is an international program that partners ABMS with doctors in residence and medical students to do a research project, white paper, and poster session. The magnifying glass represents the precise research and discovery involved in the program.

The ABMS Conference 2015 Logo uses 3 colored links in C shapes connected, to literally and physically reference the conference's 3 C's in the tagline and theme of "connect, communicate, collaborate."

The ABMS Directory logo is supposed to look like the grids of a map, indicative of the MOC Directory's information guidance capabilities.

This is a series of collateral I designed for Intercultural Montessori School in Chicago, IL The goal was to create a cohesive suite of materials for the school itself and a separate identity for its fundraising campaign, Foundations for the Future.

The project included modernizing collateral such as brochures and business cards, as well as some outdoor signage and a logo for the Foundations of the Future Program.

A series of courseware covers for various APICS certification modules. These were designed to feel very clean and lab like. The grayed out imagery calls back to mechanical drawings and different colors distinguish the disciplines.

A series of posters designed to advertise a series of jazz artists appearing at a venue. The posters were designed to convey the jazz style they represent. Smoothness is represented by records, circular shapes and an elegant font, while the funky element is represented by sharp edges, vibrant colors and an energetic typeface. To convey the class and elegance associated with jazz, black is used which adds contrast and harkens to the dimly lit jazz clubs of yesteryear.

The Certlink Mobile App is the mobile version of the online tool used by doctors to take their board certification exams. Working from wire frames, I designed this application interface to be as clean as possible and employ optimal user experience design by eliminating unnecessary steps and information. A lot of the visual and functional design decisions I made in the app interface were then implemented into the web version of the testing platform.

This is a series of posters and infographics I designed while working at the American Board of Medical Specialties. They range in format from something that was hand drawn on a 40"x60" board to energetically display a year's worth of achievements at our staff holiday party to extremely technical data charts displayed at international medical conferences.

This project is an advertisement designed for a sale on painting supplies for a national chain of art supply stores. The poster is designed to feel as if elements of it were created with a brush on canvas and display the hip, artistic, creative feeling of the Blick art supply brand.

A series of brand compliant projects I designed as graphic designer/marketing director at the North Suburban YMCA. The projects are just a small sampling of the work I've done there and include a brochure/program guide, art class program guide, invitation, and direct mail postcard.

Various Illustrations in a range of styles. All started as pencil sketches, some were inked by hand and some were scanned and finished in different styles digitally.

This is an advertisement for Norelco's triple-headed razor. The typeface was chosen for its cutting edge, futuristic look. This, coupled with a grated background representing the razor's head and a technical drawing of the razor's triple cutting surface, convey the advanced technology employed in the design of this razor. Blue is used to convey a cool, soothing shave experience.