A series of design collateral I completed while working at the American Board of Medical Specialties. The work includes logo, brochures, program guides. When I came on board, there wasn't really an established look and feel for their brand, so I created one piece by piece to make their brand cohesive and familiar. Everything is very clean, geometric and smart, like medical professionals should be.

As the gold standard leaders in medical board certification and continuing medical education, ABMS produced a lot of reports, white papers, government policy initiatives and program guides that were very text heavy, so I used a lot of negative space and typography tricks to make them easily visually digestible. The specific colors and seemingly abstract shapes were actually chosen quite deliberately. For instance, the circles radiating outwards for the Public Voice Toolkit are representative of sound waves coming out of a bullhorn, I coupled with a very loud yellow for the cover and accents throughout. Or an arrow to represent accuracy, gauges and measures for a report on diagnostic accuracy.

Even more rewarding than all of our collateral feeling very branded, deliberate and cohesive, was the fact that anybody familiar with our organization, could see a piece of our collateral for the first time from across the room, in a sea of things, and know it was from the American Board of Medical Specialties.