ASCM 2019’s theme “A Better World Through Supply Chain” emphasized supply chain’s ability to drive positive change. Being the first major annual conference after a rebrand and name change from "APICS" to the "Association for Supply Chain Management," it also represented the organization’s development. I leaned heavy on the truest green in our color palette to represent that growth; those development efforts; and the push for more ethical and eco-conscious supply chain practices. Contrasting it with black added to the technological, “looking to the future aspect” of both the brand and the theme. I relied on a lot of typography and hierarchy tricks to make the content heavy small spaces feel clean and easy to process. 

The success of the ASCM 2019 supply chain conference was driven by the campaign strategy of ASCM's ace marketing team in tandem with the strong suite of cohesive print and digital collateral I designed that both familiarized our legacy customers with our new brand, and drew in a whole new corporate eco-conscious minded supply chain professional. Mad props to Marketing Manager Jessica Heraty for copywriting and strategy, Senior Web Developer Justin Laxamana who designed the beautiful conference website (not shown), and Creative Director Stewart Cottman for both guidance and letting me push the design boundaries.