A few samples of various branded assets for Hammer Strength and Life Fitness including ads, an ebook on building a weight room and a pitch deck for Aspire, a new line of low cost, high value cardio equipment from Life Fitness. 

The Hammer Strength Building Your Perfect Weight Room e-book, was designed not only to offer advice on doing just that, but to showcase some of the custom branded weight rooms filled with Hammer Strength equipment, custom branded for specific organizations, manufactured in their brand colors, featuring their logos, and name plates. I'm using the brick background and bold text in places to convey rugged strength and durability, but also a lot of black space is to emphasize what is isolated and showcase the actual product in gym photography.

Aspire Cardio was a new line of equipment Life Fitness was rolling out. For this pitch deck I generously used our brand's red contrasted by black to create something loud that kind of felt like a fast heartbeat. The color checkers are kind of like an on/off beat and create cool contrast while showcasing our equipment. An interesting challenge in designing this was we only had a handful of renders, and no product photography of these products yet. So an additional reason for the color overlays and zooming in on specific features was to stretch the renders we had and make it less obvious that I had to re-use the same image in places. The text was kept super light feeling via leading and negative space to make the deck super easy to process.